Little Rock, Arkansas – (BUSINESS WIRE) – Kinetic launched its “Locally Sourced Soul” initiative as part of its ongoing commitment to “High Speed for Here” in the communities where it provides broadband. Locally Sourced Soul is a partnership between Kinetic and local photographers within its 18-state footprint to create beautiful, authentic images that capture the heart and soul of their region. The images will be used in ongoing local communications and advertising campaigns, including mailers, social media, in retail stores and more.
“Through this partnership, we can share what truly makes the towns we work and live in special, through the lens of photographers who also find the beauty in their own hometowns,” said Christy Drummond, director of local marketing at Kinetic.
While the photographers for Locally Sourced Soul range from amateur to professional, each captures the heart and soul of their town in their own unique way. Kinetic is proud to partner with 10 photographers from across the country, including:
- Esther Ellyn in Lexington, Ky.
- Gabe Mcmullen in Ephrata, Penn.
- Graeme Cuizon in Hastings, Neb.
- James Wayne in Broken Arrow, Okla.
- Jois Joubert in Sugarland, Texas
- Joshua Redwine in Lincoln, Neb.
- Kyle Long in Granville, Ohio
- Maddy Green in Texarkana, Texas
- Paul Cotter in Concord, N.C.
- Blake Guffin in North Georgia
The Locally Sourced Soul initiative is yet another example of how Kinetic is investing in the local communities it serves beyond a commitment to deliver reliable, high-speed broadband.
Most recently, Kinetic partnered with local artists in several communities, including Texarkana, Texas; Concord, N.C., and Moultrie, Ga., to produce large-scale exterior murals that depict what makes those towns and regions unique. Many of the custom murals feature the phrase, “Proud to be From Here” to make a powerful statement about their community.