In the midst of evolving to a ‘TV Everywhere’ market environment, third-party video publisher thePlatform announced a new suite of features that aims to better enable TV programmers of all stripes to manage, administer and securely deliver content via multiple service providers on multiple platforms.
In addition to enabling programmers to ‘authenticate’ subscribers–verifying that those accessing their websites to view programming are actually paying multichannel video subscribers–thePlatform’s solution reportedly enables providers to validate and authorize the playback of individual shows.
“In a world where multiple service providers offer multiple subscription packages on multiple platforms, programmers need a simple, flexible solution that helps reduce complexity and meet the expectations of their service provider partners and consumers,” commented CEO Ian Blaine in a news release.
“This is a natural enhancement of a very successful business model between programmers and TV service providers. Consumers win because there will be far more online video than ever before, and both programmers and service providers win because they can extend their video to the Web in a secure manner.”
