More than half of broadband households without professionally monitored interactive security services are willing to pay for them if they’re combined with remote monitoring and control capabilities, according to “Smart Home Systems: Consumer Adoption and Attitudes,” a report currently featured on Strategy Analytics’ Smart Home Strategies (SHS) advisory service.
Strategy Analytics surveyed broadband households in France, Germany, Italy, the U.K. and the U.S. and found that those households were more interested in and willing to pay for a variety of connected home services than expected.
Survey respondents also indicated a significant willingness to pay for remote healthcare and energy management services for the connected home—if they were priced right.
Potential adoption of smart home services is highest in the U.S., U.K. Germany and Italy, and less in France, “with the exception of retail DIY monitoring and control,” said the Boston-based market research and advisory firm. The highest level of potential interest in remote healthcare services was found to be in Italy, if recurring fees were kept under $10 per month.
“We believe that growing smartphone and tablet use is accelerating consumers’ desire to be connected to everyone and everything important in their lives, including their family and homes,” Smart Home Strategies director Bill Ablondi commented.
As part of its research, Strategy Analytics ascertained the level of interest in a variety of connected home services among broadband households:
| Percentage of Broadband Households Willing to Pay for Selected Smart Home | ||||||
| Capabilities in the US and Major Western European Countries | ||||||
| Percentage Willing to Pay | ||||||
| Self-monitored Security | 55 percent | |||||
| Professionally Monitored Security | 54 percent | |||||
| Remote Monitoring and Control | 47 percent | |||||
| Remote Healthcare Services | 32 percent | |||||
| Remote Energy Management | 30 percent | |||||
Source: Strategy Analytics, Inc.
