connected-deviceOne-third of Americans living in broadband households are “highly interested” in connected-car features, such as online music/audio technology, according to new market research from Parks Associates.

Just 16% said they are very interested in online video features for passengers. Expressed interest in both instances “skews strongly toward smartphone owners,” Parks highlighted in a press release.

One-third of car owners, and over 50% of luxury car owners, now have connected-car capabilities, and most of them use the features on at least a monthly basis,” Parks’ senior analyst Jennifer Kent was quoted as saying.

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“The ability to play MP3 files on the car stereo is most common by far, but communication features such as the ability to listen to texts/email read aloud are becoming more popular. Twenty percent of U.S. vehicle owners in broadband households have this feature.”

Connected-car features for navigation, vehicle performance information, and hands-free calling elicited the strongest interest among those surveyed. In contrast, one-half of drivers didn’t find website access or access to news apps appealing.

“The rapid growth in smartphone adoption combined with the development of a robust app industry has educated consumers on the benefits and possibilities of in-car connectivity,” Kent added. “Smartphone owners are far more likely to value connected car capabilities, and roughly three-quarters of those valuing connected car capabilities have smartphones.”

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