There are 30 percent more computing devices, as well as 45 percent more connected devices, on average in U.S. broadband households with Wi-Fi access as compared to those without it, according to new market research from Parks Associates. Parks found 71 percent of broadband households with Wi-Fi or Apple AirPort networks.
“[T}he convenience of this access technology encourages households to acquire more connected products,” pointed out Parks’ senior research director Brett Sappington in a news release about the new “360 View: Entertainment Services in U.S. Broadband Households” report.
Sappington noted that half of U.S. broadband households use a 3G/4G mobile data device as a primary source of Internet access within their home. That highlights the importance of wireless networks within the overall home broadband experience, he said.
Percent of Broadband Households with Wi-Fi
Other key findings include:
- Over 50% of U.S. broadband households with Internet speed under 1 Gbps would upgrade to gigabit-speed services if offered, and 34% are very likely to upgrade.
- 7% of U.S. broadband households have only one device connected directly to the broadband modem using Ethernet.
- Wi-Fi households own an average of 5.7 computing devices and 8.1 connectable CE devices
In a September market research report, Parks found that the number of Internet-connected devices in U.S. broadband households had increased 11 percent since 2015. At least one connected entertainment device is connected in more than seven in 10 broadband households (73 percent), Parks found.
