Though “price” rarely is the most important component of business customer decision making, it never is unimportant. In the mass markets, the issue is exacerbated.

According to a recent Yankee Group survey, “cost” continues to drive the single largest block of churning customers.

Advertisement

http://www.yankeegroup.com/ResearchDocument.do?id=54855

Join the Conversation

Leave a Reply

Your email address will not be published. Required fields are marked *

Don’t Miss Any of Our Content

What’s happening with broadband and why is it important? Find out by subscribing to Telecompetitor’s newsletter today.

You have Successfully Subscribed!