There are now more than 1 billion connected TV devices installed worldwide, including smart TVs, game consoles, Blu-ray players, digital media adapters and set-top boxes (STBs), according to the latest from the Strategy Analytics’ “Connected CE Devices Market Forecast: Global 2009-2018.”
“The growth in ownership of Connected TV devices is having a profound effect on the way in which people access and consume media content on the TV set,” David Watkins, director for Connected Home Devices at Strategy Analytics was quoted in a press release. “Furthermore they are helping to provide opportunities for companies outside of the traditional TV industry such as Google, Apple and Amazon to compete for a share of the TV audience.”
The Installed Base of Connected TV Devices
Added Strategy Analytics’ Eric Smith, analyst for Connected Home Devices, “On a global scale, IP-enabled flat panel TVs are the most common Connected TV device in living rooms today, occupying close to 30 percent of the installed base of such devices, a figure that is set to rise towards 50 percent by 2018. However, that is not to say that IP-enabled TVs will necessarily become the default device that consumers use to access OTT content as there will continue to be various device options available to consumers.”
Highlights of the report include:
- IP connectivity is fast becoming ubiquitous as IP-enabled CE devices accounted for 87 percent of all CE devices shipped in 2013;
- Global households own an average of 2.8 connected CE devices with the USA seeing the highest levels of ownership at 7.7 devices;
- Global retail spend on Consumer Electronics products will exceed $1 trillion for the first time in 2017;
- Average global retail spend per household on all Consumer Electronics products grew 2.9 percent in 2013 reaching$485.
