Connected TVThere are now more than 1 billion connected TV devices installed worldwide, including smart TVs, game consoles, Blu-ray players, digital media adapters and set-top boxes (STBs), according to the latest from the Strategy Analytics’ “Connected CE Devices Market Forecast: Global 2009-2018.”

“The growth in ownership of Connected TV devices is having a profound effect on the way in which people access and consume media content on the TV set,” David Watkins, director for Connected Home Devices at Strategy Analytics was quoted in a press release. “Furthermore they are helping to provide opportunities for companies outside of the traditional TV industry such as Google, Apple and Amazon to compete for a share of the TV audience.”

The Installed Base of Connected TV Devices
Added Strategy Analytics’ Eric Smith, analyst for Connected Home Devices, “On a global scale, IP-enabled flat panel TVs are the most common Connected TV device in living rooms today, occupying close to 30 percent of the installed base of such devices, a figure that is set to rise towards 50 percent by 2018. However, that is not to say that IP-enabled TVs will necessarily become the default device that consumers use to access OTT content as there will continue to be various device options available to consumers.”

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Highlights of the report include:

  • IP connectivity is fast becoming ubiquitous as IP-enabled CE devices accounted for 87 percent of all CE devices shipped in 2013;
  • Global households own an average of 2.8 connected CE devices with the USA seeing the highest levels of ownership at 7.7 devices;
  • Global retail spend on Consumer Electronics products will exceed $1 trillion for the first time in 2017;
  • Average global retail spend per household on all Consumer Electronics products grew 2.9 percent in 2013 reaching$485.

 

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