The latest, June 2014 rankings of U.S. smartphone subscriber market share were released by comScore August 6. Data from comScore’s MobiLens and Mobile Metrix market data services show that Apple ranked as the top smartphone manufacturer, capturing a 42.1 percent share of the U.S. market. At 51.9 percent, Google remained atop the rankings of smartphone platforms, while Facebook topped the ranks for individual smartphone apps.
The number of Americans who own smartphones rose to 173 million as of end-June, bringing smartphone penetration to 71.6 percent, a rise of 4 percent since March.
Apple’s 42.1 percent original equipment manufacturer (OEM) market share was up 0.7 percent from March. Samsung captured a 28.6 percent market share, up 1.6 percentage points, followed by LG (6.4 percent), Motorola (5.9 percent), and HTC (4.8 percent).
Among U.S. smartphone platform providers, Android lost 0.3 percentage points of market share from end-March to end-June. Apple’s iOS ranked second at 42.1 percent, up 0.7 percentage points, while Microsoft gained 0.1 percentage points to raise its market share to 3.4 percent.
BlackBerry continued to lose smartphone OS market share, falling 0.3 percent to 2.4 percent. Rounding out the top five was Symbian with a 0.1 percent market share, down 0.1 percent over the three-month period.
Top 10 Apps
Facebook continued as the market-share leader among smartphone apps with a 73.6 percent market share. Google apps took the next three spots, with YouTube (52.1 percent), Google Play (52.1 percent), and Google Search (47.9 percent).
The Pandora Radio smartphone app ranked fifth, with a penetration among U.S. adult smartphone mobile media users of 45.6 percent. Two more Google smartphone apps – Google Maps (45.1 percent) and Gmail (41.5 percent) followed at numbers six and seven.
Rounding out comScore’s top 10 June U.S. smartphone apps were Instagram (30.4 percent) at number eight, the Yahoo Stocks smartphone app (30.3 percent) and Facebook Messenger’s smartphone app (26.9 percent).
