EL SEGUNDO, Calif. – The little red button on the DIRECTV remote is about to come up big for sports fans. That’s how DIRECTV customers with advanced receivers will activate ScoreGuideâ„¢, a new on-screen feature of DIRECTV’s industry-leading program guide. Launched today, ScoreGuide enables fans to easily track scores and start times of major sporting events, see a list of channels carrying each event and tune directly to those channels. Read More …