More people made Cyber Monday purchases via smartphones and tablets than ever before, according to market data from Branding Brand. Online purchases via smartphones and tablets accounted for 27 percent of the Cyber Monday total, up 10 percent from the year-ago period.
Apple mobile devices dominated, with iPhones and iPads accounting for 79 percent of total mobile revenue. Android smartphones and tablets accounted for 21 percent.
Cyber Monday Smartphone Shopping Stats
Using smartphones to research and compare prices is commonplace, but for some people that’s where smartphone use ended. That’s beginning to change, however, with Cyber Monday smartphone shopping on the rise.
According to Branding Brand, the average mobile device sales conversion rate increased 16 percent from 2014. The conversion rate for smartphones increased 23 percent, while that for tablets increased 14 percent year over year.
Smartphones generated 42 percent of total online Cyber Monday visits – 64 percent iOS, 36 percent Android. Tablets generated 11 percent – 86 percent iOS, 14 percent Android.
Home and office furnishings was one popular smartphone purchase category, researchers said. According to Branding Brand, one customer used his or her smartphone to buy nine 65¨ smart TV sets for $12,373. Another smartphone user purchased six barstools for $6,794.
Site visits and purchases via mobile devices peaked at 9pm across the nation, Branding Brands said. Cyber Monday smartphone shopping from Alaska, Wyoming, Montana, Louisiana and South Dakota generated the most sales.