Amazon and TiVo now offer direct downloads of Amazon Unbox movie titles to series 2 and 3 TiVo DVR’s, without the need for a PC (although a broadband connection is required). TiVo and Amazon had already partnered for the delivery of movies, but a PC was previously required. This move further illustrates the accelerating trend of Internet delivered content to the television without the need for a PC in the home and the bypass of video service providers. Consumers are increasingly able to view and interact with content that previously required a monthly video subscription. It will be interesting to watch how broadband providers, frequently who are also subscription video providers, react to this growing bypass trend.
