Wireless Cell Tower

WOW! Internet, Cable & Phone has introduced a wireless service across its entire footprint, dubbed WOW! Mobile powered by Reach.

Reach uses the T-Mobile network. Plans are 1 GB, 3 GB, 8 GB or unlimited. There are no contracts. The service is available to people whether or not they are WOW! subscribers.

“We are thrilled to bring our customers even more ways to stay connected with WOW! Mobile powered by Reach,” WOW! CEO Teresa Elder said in a press release. “Whether it’s an existing WOW! Internet customer or someone who is just looking for a new mobile service plan, consumers now have access to a flexible, affordable mobile offering that will meet their needs, expectations and budget.”

WOW! serves 14 markets, primarily in the midwest and south.

The WOW!-Reach partnership was announced in February. Reach Mobile’s cloud-based platform, Reach Next, is designed to let customers launch service in a matter of weeks. It includes modules for billing, policy, catalog management, data plan management and security.

At the time, WOW! said that contracts would not be required and that plans will include voice and text. WOW! said that when purchased with its broadband service, subscribers will be able to save as much as $10 per month.

Cable operators Comcast, Charter and Altice are other examples of cable companies that offer mobile service.

Of course, it makes sense for a cable operator to integrate its mobile services with other offerings as easily and efficiently as possible. Last October, subscribers of Altice’s Suddenlink and Optimum brands were offered three service offerings, including one aimed at mobile.

FlexAbility for Mobile offers 1 GB, 3GB and unlimited plans. Subscribers can upgrade or downgrade without penalties or extra fees.

Last summer, Altice USA rebranded its mobile service as Optimum Mobile. The service runs on the T-Mobile network.

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