small business setting

WOW! Internet, Cable & Phone’s Fiber Flex data service is aimed at small and medium-sized businesses that have been affected by the COVID-19 pandemic.

Fiber Flex is available in Alabama, Tennessee, Indiana, Georgia, Ohio, South Carolina and Florida. The company said Fiber Flex features reduced costs for asymmetrical business-class speed tiers. Customers can combine the fiber-based offering with commercial voice services and whole-business Wi-Fi.

“Fiber Flex is the perfect solution for our business customers to be able to meet their operational goals at a considerably lower price than what they are used to paying,” WOW! CTO Henry Hryckiewicz said in a press release. “The cost of internet access should never be a barrier when it comes to operating a business, especially under the dire conditions we’ve witnessed during the pandemic. We hope that this new product provides small and mid-size business owners with a bit of relief knowing they don’t have to sacrifice this component of their business operations in order to stay afloat.”

WOW! Fiber Flex

As WOW! notes in the release, many companies have run out of government funding and have closed or are awaiting a new round of funding. WOW! cites a survey by MetLife and the U.S. Chamber of Commerce that says half of small businesses feel they can survive a year or less under current conditions.

The implication is that despite the arrival of vaccines and a sense of cautious optimism, the crisis is by no means over – and in some ways worse – for many SMBs.

WOW! provides Internet services, cable television, phone, business data, voice and cloud services that pass 3 million residential, business and wholesale consumers in 19 markets, primarily in the Midwest and Southeast.

The pandemic has illustrated the value of small local businesses. A study in June by Cox Business found that more than 68% of respondents support small businesses in their communities and 70% plan to do so as the pandemic recedes.

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