small business setting

WOW! Internet, Cable & Phone’s Fiber Flex data service is aimed at small and medium-sized businesses that have been affected by the COVID-19 pandemic.

Fiber Flex is available in Alabama, Tennessee, Indiana, Georgia, Ohio, South Carolina and Florida. The company said Fiber Flex features reduced costs for asymmetrical business-class speed tiers. Customers can combine the fiber-based offering with commercial voice services and whole-business Wi-Fi.

“Fiber Flex is the perfect solution for our business customers to be able to meet their operational goals at a considerably lower price than what they are used to paying,” WOW! CTO Henry Hryckiewicz said in a press release. “The cost of internet access should never be a barrier when it comes to operating a business, especially under the dire conditions we’ve witnessed during the pandemic. We hope that this new product provides small and mid-size business owners with a bit of relief knowing they don’t have to sacrifice this component of their business operations in order to stay afloat.”

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WOW! Fiber Flex

As WOW! notes in the release, many companies have run out of government funding and have closed or are awaiting a new round of funding. WOW! cites a survey by MetLife and the U.S. Chamber of Commerce that says half of small businesses feel they can survive a year or less under current conditions.

The implication is that despite the arrival of vaccines and a sense of cautious optimism, the crisis is by no means over – and in some ways worse – for many SMBs.

WOW! provides Internet services, cable television, phone, business data, voice and cloud services that pass 3 million residential, business and wholesale consumers in 19 markets, primarily in the Midwest and Southeast.

The pandemic has illustrated the value of small local businesses. A study in June by Cox Business found that more than 68% of respondents support small businesses in their communities and 70% plan to do so as the pandemic recedes.

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