Windstream BusinessWindstream now offers business services nationwide — and in a new video (see below), the company claims to be the “fourth largest enterprise-focused communications company in the U.S.” Like most telcos, Windstream is seeing erosion in its traditional residential landline (and in this case, heavily rural) business. But unlike the nation’s largest carriers – AT&T and Verizon – Windstream, along with other Tier 2 operators, has no wireless business to fall back on (with TDS the lone exception among Tier 2s, thanks to U.S. Cellular) .

That reality has driven virtually all of the Tier 2 telcos to focus more on the business market, with many of them – including Windstream – making acquisitions to fill in gaps in their offerings. But no one seems to have embraced this trend more heartily than WIndstream. Rather than simply focusing on business opportunities in or near its traditional territory, Windstream also has sought to fill in any geographic gaps with its acquisitions, which have included Paetec, Q-Comm, Hosted Solutions and others.

In one aspect, though, Windstream has remained true to its rural carrier roots. Rural carriers like to pride themselves on personalized service – and Windstream has carried that message through to its new positioning. The company touts its personalized service in the video, stating that “knowledgeable experts are involved from the first meeting throughout our relationship.” The company also closes the video with the slogan “Smart solutions, personalized service.”

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http://www.youtube.com/watch?v=oEDCF0DTvEk

Other highlights from the Windstream video about its enterprise business:

  • The company claims 450,000 business customers of all sizes
  • Customers include four out of five Fortune 500 companies
  • The company now has 110,000 miles of fiber and “enterprise-class data centers all over the country”

The company also touts an expanded service portfolio and emphasizes several offerings, including IP solutions, managed solutions and full-service data center and cloud solutions.

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10 thoughts on “Windstream Shedding its Rural Roots?

  1. windstream's network is crap and goes down all the time. they are great at selling it… terrible at support it.

      1. He can't prove it, because in the words of @txpatriot, it's probably a "baseless" allegation. Windstream caught Jack on a bad day.

  2. @Joan: are you trying to be the next Karl Bode, i.e., an expert in baseless accusations?

    Your headline asks if Windstream is shedding its rural roots — but your 300-word article says NOT A SINGLE thing to support that backhanded accusation! Nor is there ANYTHING in the video that would lead a reasonable viewer to conclude such a thing. And you don't get a free pass just because you posed it as a question. The headline is deliberately provocative, yet your article and the video provide NO BASIS for such an accusation.

    Goodness, chalk this up as yet another example in the seemingly endless stream of why bloggers will NEVER replace legitimate journalists!

  3. @txpatriot – I think Joan was trying to assert that Windstream has historically been a rural focused company. But if you follow industry news (and this blog), you know they've made a concerted effort to diversify beyond that legacy, with heavy M&A investment in the business services sector. I think it's a fair question, but respect and welcome your comments – even if they seem to be influenced by a little too much caffeine today.

    1. @Bernie: Agreed — if I could delete the post I would. My apologies to Joan for my overreaction.

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