Cultivating Member Experience: The Key to Broadband Success for Electric Cooperatives

The member experience difference

Electric cooperatives entering the broadband industry can’t sit back and expect members to buy the new service on the strength of your reputation alone. Your members have a variety of choices when it comes to providers—many of whom offer roughly the same speeds for roughly the same prices. In a competitive market, member experience will set you apart.

Member experience is often a new area of focus for electric cooperatives, requiring a corporate shift in thinking and a new way of carrying out day-to-day operations. Everyone in your company needs to be on board for it to work.

Innovative Systems’ free, new white paper—“Cultivating Member Experience: The Key to Broadband Success for Electric Cooperatives”—will give you a head start on being competitive in the broadband market.

In this white paper, you’ll discover:

• Why member experience is a challenge for electric cooperatives
• The changes in organizational culture you may need to make
• The role each department plays in member experience
• How to enhance each step of the member journey

Fill out the form to download the white paper today!