Demand for Web-to-TV video streaming services is poised for a sharp growth spurt, according to a study release by In-Stat. Revenue from Web-to-TV streaming services will reach $2.9 billion in 2013, according to the Scottsdale, Arizona-based research firm. More than 40% of young adults in the US watch Internet videos on their TVs, according to the report.
“Once Web-to-TV video becomes simple and convenient, mass consumer adoption will follow quite rapidly,” commented Keith Nissen, In-Stat analyst and the principal author of “Web-To-TV Video Changes Everything,” report. “Our primary research shows that users want a variety of their consumer devices to enable a web-to-TV video experience.”
The In-Stat’s research findings include:
- The number of US broadband households viewing Web-to-TV content will grow to 24 million within 5 years
- 29% of 25-34 year olds in the US are already streaming Web video to their TVs using game consoles
- There will be 7.4 million US broadband households using media center PCs for doing so in 5 years’ time
- Though TV network and cable operators currently view Web TV as “additive” to pay TV services, Web-to-TV will force a complete restructuring of video services
- Video content will be optimized for broadcast or Web-to-TV based on content type
