Demand for Web-to-TV video streaming services is poised for a sharp growth spurt, according to a study release by In-Stat. Revenue from Web-to-TV streaming services will reach $2.9 billion in 2013, according to the Scottsdale, Arizona-based research firm. More than 40% of young adults in the US watch Internet videos on their TVs, according to the report.

“Once Web-to-TV video becomes simple and convenient, mass consumer adoption will follow quite rapidly,” commented Keith Nissen, In-Stat analyst and the principal author of “,” report. “Our primary research shows that users want a variety of their consumer devices to enable a web-to-TV video experience.”

The In-Stat’s research findings include:


  • The number of US broadband households viewing Web-to-TV content will grow to 24 million within 5 years
  • 29% of 25-34 year olds in the US are already streaming Web video to their TVs using game consoles
  • There will be 7.4 million US broadband households using media center PCs for doing so in 5 years’ time
  • Though TV network and cable operators currently view Web TV as “additive” to pay TV services, Web-to-TV will force a complete restructuring of video services
  • Video content will be optimized for broadcast or Web-to-TV based on content type

Join the Conversation

Leave a Reply

Your email address will not be published.

Don’t Miss Any of Our Content

What’s happening with broadband and why is it important? Find out by subscribing to Telecompetitor’s newsletter today.

You have Successfully Subscribed!