HOLMDEL, N.J., June 3, 2013 –Vonage, a leading provider of communications services connecting people through cloud-connected devices worldwide, today unveiled a new national integrated marketing campaign, “Crazy Generous.” The campaign spotlights Vonage’s relentless pursuit of innovation that disrupts traditional telecommunications conventions that inhibit people from connecting generously.
“Vonage was built on a fundamental belief that technology should enhance people’s lives through improved capabilities that provide a better user experience at lower costs. We have been innovating in support of this belief from the start by using technology to develop easy-to-use, affordable communications services,” said Barbara Goodstein, Chief Marketing Officer of Vonage. “The new campaign showcases Vonage’s use of technology to empower people to connect in a generous manner with their friends and family no matter where they are in the world.”
As part of the campaign, Vonage welcomes a new brand ambassador, the CGO (Chief Generosity Officer), a character who will be featured throughout the campaign to champion the consumer voice. In this role, the CGO questions the ways in which consumers are connecting while advocating for richer, more meaningful modes of communication. The CGO serves as a direct line from Vonage to consumers, keeping them up-to-date on Vonage’s cutting-edge technology and innovative features.
Goodstein continued, “The CGO brings the Vonage brand to life, literally, and reinforces our ambition of bringing great value to consumers in a way that is fun and engaging. Our CGO invites consumers to use Vonage to connect more frequently, across their devices, without the constraint of high calling costs.”
Vonage’s holistic suite of convenient, high quality and low-cost communication services includes the flagship Vonage World® home phone service, which provides flat-rate unlimited calling to more than 60 countries; the Extensions® service that allows consumers to use their mobile phones to make international long distance calls at home phone plan rates; Vonage’s Global Digital Calling Card, which is a pay-as-you-go calling card alternative for the nearly 20 percent of international calls that are made using prepaid calling cards; and Vonage Mobile, a free downloadable app for iPhone® and Android™ devices that lets users talk, text and video chat worldwide for free with anyone else who uses the app*. With Vonage, customers can communicate anytime, anywhere and any way they choose.
Crazy Generous is the first campaign produced for Vonage by JWT, which was brought on in January 2013 to lead creative duties. The new campaign features television, print and online advertising, as well social media integration.
For more information about Vonage, consumers can visit www.Vonage.com.
