Virgin Mobile, the prepaid wireless MVNO, has undercut all wireless carriers with their latest wireless plan. The “Totally Unlimited” plan will launch on July 1 for $79.99/month, and will offer unlimited domestic calling. For an additional $10/month, customers can add unlimited text messaging. The $79.99 plan undercuts most existing unlimited plans by $20. Another appealing aspect to Virgin’s plan is the lack of any contract.
Virgin typically appeals to value and credit challenged customers. It remains to be seen if their typical demographic will see this plan as appealing, and from a competitive standpoint, will it impact the efforts of the $99 plan group. For consumers who need pure wireless voice minutes in bulk, this plan may look quite appealing. Additionally it’s “risk free” nature may have an impact on AT&T and Verizon’s voice only unlimited $99 plans.
