Just shy of 4 in 10 U.S. broadband households (39%) visit a video sharing site, such as YouTube, at least once a week, according to a video sharing survey from Parks Associates.
Furthermore, nearly 6 in 10 (59%) visit an online video site on a regular basis. That said, a substantial proportion of U.S. broadband households said they never stream content via Internet media.
The market data and analysis is part and parcel of Parks’, “360 View: Digital Media & Connected Consumers” market research.“User-generated video from sites like YouTube skew heavily to young consumers,” Parks senior analyst Glenn Hower said in a press release about the video sharing survey.
“Consumers 18-24 go to a video sharing site 13 days per month on average. They also use a video chat app like Snapchat an average of nearly 11 days in one month. The TV is still the most-used device for watching video content, but increased usage of secondary devices and video apps is making a significant impact on how users, especially younger viewers, consume and perceive content.”