Verizon Wireless (VZW) announced they will implement their new Test Drive campaign on Monday 3/26. Test Drive will allow new subscribers to test VZW service for 30 days. Within the 30 days, new subscribers can cancel the service port their number, and get a full refund on any equipment they have purchased and any fees they have incurred, including taxes. They will also be released of any contractual obligation.
The promotion fits VZW’s “It’s the Network” campaign by saying to potential subscribers – come test our network out for a month, and if you don’t like it, no hurt feelings. Should it prove successful, the competitive response will be interesting to watch.
Read VZW’s press releas for the details.