Taking a page from the home makeover reality show craze, Verizon will be producing a digital home makeover television series. The series will be called My Home 2.0 (is it just me, or is 2.0 being way over used?), and will feature their FiOS product line. The initial series will originate in Comcast’s home turf of Philadelphia. An unlikely coincidence.
This latest marketing move illustrates the maturation process of telecom marketing. Telecom has never been known for its marketing innovation, so in some regard, its quite revealing to see a company like Verizon try something different like this. Digital home makeover “infomercials” are about as far away from bill stuffers as you can get. As the battleground between cable and telecom intensifies, expect to see more marketing maturation on both sides. No word on where the series will be shown.