Verizon announced their intention to start bundling wireless service with their current triple play offerings. Cable heavyweights including Comcast, Time Warner, and Cox have all launched quad plays in limited markets through their Pivot Wireless brand (see our feature story on Pivot Wireless). Verizon thinks they have an advantage since they own (in partnership with Vodafone) and control their wireless network, unlike their cable rivals who are basically reselling Sprint wireless service.
Check out this Reuters summary.