A commissioned reveals that Verizon subscribers are more satisfied with Verizon, compared with cable MSO customer satisfaction with their respective cable company. Verizon hired an independent research company to conduct the study. A key metric Verizon is touting is likelihood for customers to recommend a telecom bundle to friends. They report 40% of Verizon customers said they were very likely to recommend Verizon bundles to others. Comparable numbers were just over 31% for , 28% for , 25% for , 24% for and 23% for .

Other interesting results reveal likelihood to switch providers. A third or more of the customers of Comcast, Cablevision, Cox and Charter, and more than a quarter of Time Warner customers said they were likely to switch providers. By comparison, the research reports that 18% of Verizon customers are likely to switch providers.

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