black pumas band

Almost exactly a year after it was announced, Verizon and Snap have introduced the Landmarker Lens augmented reality (AR) platform with a performance by the Black Pumas at the New York City Public Library.

Landmarker Lens is a product of the companies’ 5G innovation partnership. It uses Snap’s AR technology and Verizon’s Ultra 5G Wideband network. The presentation, which was shot by Verizon Media’s RYOT, is available through Snapchat to people with 5G smartphones on Ultra Wideband.

The Verizon/Snap Landmarker project was announced on November 21, 2019.

“There’s no better way to demonstrate the sheer power of Verizon 5G Ultra Wideband than by creating unique experiences that align with consumers’ interests and take them to places they never imagined possible,” Frank Boulben, Verizon’s Senior Vice President of Consumer Marketing and Products, said in a press release about Verizon augmented reality. “The 5G Landmarker Lens is an example of how 5G can redefine music experiences through augmented reality. We look forward to bringing more of these new, creative customer experiences to life via our partnership with Snap.”

The platform making such applications possible had to address a number of complex challenges. Steps toward meeting those challenges were announced the month before the Landmarker announcement. Verizon said it had tested an independent GPU-based orchestration system that supports artificial intelligence, machine learning and mobile virtual, mixed, augmented and cinematic reality services.

That system uses 5G Ultra Wideband and rests on Verizon’s Intelligent Edge network. A proof of concept test featuring a computer vision-as-a-service application had been conducted on a live network in Houston.

The Black Pumas performance available now features the Grammy-nominated psychedelic soul band performing the 3D Bitoji dance to the song “Colors” in front of a flora and fauna display on Fifth Avenue in the city. A shorter version of the presentation is available for those who don’t have 5G, including those who are not Verizon subscribers.

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