Verizon is offering four free months of the Peloton exercise app through the company’s +play beta content hub. The offer is available until the end of this month and does not require customers to have Peloton treadmill or elliptical equipment.

The Peloton App offers live classes and on-demand classes including indoor and outdoor running, strength, cycling, yoga, boot camp and meditation.

The +play beta is a content hub for customers of Verizon mobile and fixed wireless service. It enables them to find savings, track their subscriptions and follow how much those subscriptions cost, according to Verizon.

The +play beta launched last month. It currently offers a free year of the Netflix Premium plan with the purchase of a yearly or seasonal subscription from a number of partners. The offer equates to $240 in annual savings, Verizon said.

“With +play, we’re offering customers access to savings that they can’t get anywhere else and we’re excited to have Peloton as a partner bringing tremendous value with this one-of-a-kind offer,” Erin McPherson, the Chief Content Officer of Verizon Consumer Group, said in a press release. “As the partner-of-choice for content providers and partners alike, these are the types of offers Verizon customers can expect with +play and we’re looking forward to adding more value for them across the subscription space.”

Broadband providers increasingly see the end user interface as a key differentiator. Comcast, for example, often touts the advantages that its Xfinity Flex platform provides.

Existing Verizon content providers on the +plus beta include Disney+, Hulu, ESPN+, discovery+ and AMC+. New content partners on the app include NFL+, NBA League Pass, HBO Max, Netflix, STARZ, A+E Networks (Lifetime Movie Club, History Vault, and A&E Crime Central), The Athletic, Calm and Duolingo. Verizon says that more will be added.

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