Verizon is hoping the holiday season bodes well for consumer electronics (HDTVs and computers in particular), which they hope in turn, leads to more FiOS subscriptions. “Some large retail chains already are announcing discounts on TVs, digital cameras, laptops and other home electronics for the holiday shopping season,” said John Wimsatt, senior vice president of marketing for Verizon Telecom in a press release.
Verizon is trying to position FiOS as the best enabler of all those new gadgets that may end up under the Christmas tree. They are lowering their FiOS triple play package to $99.99 month and throwing in a free multi-room DVR for three months. New subscribers also receive a $150 Visa gift card.
In a nod to declining broadband growth, Verizon is also addressing DSL packages. For non-FiOS Internet packages, they’re offering six months free of DSL powered broadband. The DSL promotion requires a one year contract, with DSL pricing beginning at $20/month for the remaining six months. The promotion also requires a Verizon voice landline. Both promotions end on January 16, 2010.
Verizon could use the help. Considering Comcast kicked butt in 3Q09, Verizon (and AT&T) need to ramp up the promotion machine to catch back up.