Just a couple days after AT&T announced a three screen Olympics strategy, Verizon followed suit as well. Verizon will also offer Olympics content on the television, PC, and mobile device. It’s unclear if there are exclusive content deals with each carrier, or if subscribers of both services will have virtually the same experience. In addition to the three screen strategy, Verizon announced carriage of several NBC Universal (NBCU) HD channels, including Bravo HD, CNBC+ HD, USA Network HD and SCI FI HD. Verizon and AT&T are using their three screen advantage over competitors like DirecTV, who also announced an Olympics carriage deal with NBCU. DirecTV’s deal focuses on VOD only, and will provide 10 titles a week to users of DirecTV Plus HD DVR or R22 DVR receivers.
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