NEW YORK – July 21, 2010 – To support the marketing and branding strategies of its wholesale High Speed Internet (HSI) customers, Verizon Global Wholesale is expanding its portfolio of services to include two white-label, or non-branded, HSI options.
Starting immediately, wholesale customers can offer Verizon’s DSL-based services – Broadband Traffic Aggregation Service (BTAS) and InfoSpeed DSL Service – under the customers’ own branding.
BTAS offers a turnkey solution for national providers that want to offer an easy-to-implement HSI service across the U.S. InfoSpeed, generally a regional service, provides the local access portion of DSL to providers that already operate an ATM backbone and that have local points of presence, allowing them to apply their own quality control to their services. Verizon Global Wholesale can also create ATM networks for providers.
Under the new options, a carrier can repackage the services with its own branding, including the name of the service, the URLs associated with it and the “company-dot-com” or “service-dot-net” e-mail addresses.
Verizon Global Wholesale offers HSI services with speeds up to 7.1 Mbps (download) and 768 Kbps (upload).
“This is a new way of partnering with our carrier customers and delivering total solutions to them,” said Kathleen Sullivan, divisional vice president, Verizon Global Wholesale. “It helps them sell an Internet service that is similar to the one we sell to our retail customers but with the carrier’s own branding umbrella.”
Previously, wholesalers could sell Verizon-branded Verizon Online service as Wholesale Advantage DSL.
Verizon Global Wholesale meets the needs of wholesale customers around the globe by providing offerings ranging from complex data technologies such as Ethernet, SONET and IP services to value-added services like data security, cloud computing and professional services as well as traditional voice services.