Verizon is unveiling new “content-to-consumer” delivery capabilities, allowing content owners to distribute live and on-demand, personalized video content to users of smart phones and tablets.

You might well characterize the move as one way a service provider can create “enabling” services that create revenue by providing network and other services to business partners, creating new revenue streams that do not come directly from end users.

Verizon Digital Media Services automates manual workflow processes associated with formatting, managing and delivering digital media to virtually any device or platform on a large scale.

Verizon Digital Media Services will ultimately enable high-quality and reliable “unicast” (individualized video streams), though initially it is multicast content that the service will support.

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