has announced they will join the Google led , also known as . Seems like good timing – coincides with their own and their future . Verizon hopes their new “openness” will lead to millions of additional consumers using their wireless network, all of whom will pay some type of toll, either directly to Verizon, or indirectly by accepting targeted advertising.

I equate this pending open wireless world with the video business model. In the not too distant future, consumers will be able to buy a device (think a television), connect it to a network, and pay to use it (think subscription video/cableTV) or utilize it for free, but accept targeted ads (think broadcast TV). Customers will consume content over this network, and oh yeah, occasionally make a call or two. The only question left is, how soon before joins the open party.

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