Telecompetitor Arches

TV Viewing Time High, But Growth is Flat

U.S. television reached “more people over more platforms” in Q2 this year, according to The Nielsen Company. Americans continue to watch a lot of TV–an average of more than 143 hours per month–but their “rate of consumption is essentially flat” compared to the year-ago period. The rapid uptake of DVRs, moreover, has led to a change in viewer behavior in many homes, according to Nielsen’s latest “State of the Media” factsheet.

Those with DVRs watched an average 24-1/2 hours of playback per month. Viewers ages 25-34 watch the most: 29-1/2 hours per month. Teens watched the least while women continue to watch more TV than men: 54% of all TV viewing was done by women, Nielsen found.

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