U.S. television reached “more people over more platforms” in Q2 this year, according to The Nielsen Company. Americans continue to watch a lot of TV–an average of more than 143 hours per month–but their “rate of consumption is essentially flat” compared to the year-ago period. The rapid uptake of DVRs, moreover, has led to a change in viewer behavior in many homes, according to Nielsen’s latest “State of the Media” factsheet.

Those with DVRs watched an average 24-1/2 hours of playback per month. Viewers ages 25-34 watch the most: 29-1/2 hours per month. Teens watched the least while women continue to watch more TV than men: 54% of all TV viewing was done by women, Nielsen found.

Join the Conversation

Leave a Reply

Your email address will not be published.

Don’t Miss Any of Our Content

What’s happening with broadband and why is it important? Find out by subscribing to Telecompetitor’s newsletter today.

You have Successfully Subscribed!