U.S. television reached “more people over more platforms” in Q2 this year, according to The Nielsen Company. Americans continue to watch a lot of TV–an average of more than 143 hours per month–but their “rate of consumption is essentially flat” compared to the year-ago period. The rapid uptake of DVRs, moreover, has led to a change in viewer behavior in many homes, according to Nielsen’s latest “State of the Media” factsheet.
Those with DVRs watched an average 24-1/2 hours of playback per month. Viewers ages 25-34 watch the most: 29-1/2 hours per month. Teens watched the least while women continue to watch more TV than men: 54% of all TV viewing was done by women, Nielsen found.