Total fuboTV subscribers have surpassed the 100K subscriber count, the company announced today. The streaming OTT operator, or vMVPD, offers a live channel line-up, with heavy emphasis on sports programming.

FuboTV started out in 2015 as a niche streaming OTT provider focused exclusively on sports, with a strong soccer line-up. It has since expanded to include traditional entertainment channels and now sports a 65 channel line-up that rivals many traditional pay-TV line-ups.

Their Fubo Premier line-up of 65 channels, priced at $35/month, still features a strong sports programming line-up, a factor they attribute to their growth curve. Many regional sports networks are included, as are local broadcast channels that carry NFL games.

Fubo recently added CBS, CBS Sports Network, NFL Network and Pac-12 Network to the Fubo Premier line-up.

“We are pleased to have surpassed the symbolic 100,000-subscriber milestone so quickly – following investments in national and regional sports networks, and the infrastructure to support this expanded array of premium content,” said fuboTV Co-Founder and CEO David Gandler in a press release.  “Given macro tailwinds driven by a fundamental change in consumer behavior, we anticipate the next 100,000 subscribers to join fuboTV at an accelerating pace.”

The vMVPD has raised $75 million so far and is backed by a variety of investors including 21st Century Fox (FOX Networks), Sky, and Scripps Networks Interactive. Fubo has some stiff competition from a crowded vMVPD field, including rivals Sling TV (DISH), DIRECTV NOW (AT&T), PlayStation Vue (Sony), and Hulu Live TV, among others.

Subscriber counts for vMVPDs are somewhat hard to come by, with few actually revealing real numbers. DIRECTV NOW is estimated to have over 500K subscribers, with Sling TV estimated to have the largest streaming OTT subscriber count at 2 million, according to estimates from Commscore.

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