Thousands of Apple iOS and Google Android smartphones are equipped with on-device meters, and Nielsen has been using them to track data on how much time subscribers are spending using Web browsers and custom-built mobile apps to check, news, weather, email and social networks.
The first data from Nielsen Smartphone Analytics showed that the average Android user in the U.S. spends 56 minutes a day on the mobile web and using mobile apps. Mobile app consumption made up 2/3 of the total while 1/3 was spent on the mobile Web.
The data also showed that users spend the vast majority of their time using only a very small percentage of mobile apps available. With more than 250,000 Android mobile apps available, the top 10 accounted for 43% of time spent on mobile apps. The top 50 Android mobile apps accounted for 61% of total time spent. That leaves over 249,950 mobile apps competing for the remaining 39%.