Breezeline has launched a marketing campaign in support of the two-year, $400 million network upgrade that coincided with the company’s rebranding in early 2022.
“Welcome to Breezeline” aims to illustrate the benefits the upgrade brings to subscribers.
The company says that it has doubled network capacity, increased downstream and upstream speeds, created redundant paths for Internet traffic at critical network points and enhanced security and resilience during the upgrade project.
“Thanks to better internet from Breezeline, anything is possible for our residential and business customers,” Heather McCallion, Breezeline’s Vice President of Products and Programming, said in a press release. “With great reliability and lightning-fast speeds delivered over a fiber-powered network, it’s as easy as ever for our customers to work, play and connect without missing a beat.”
Breezeline claims to be the eighth largest cable operator in the United States. It is the brand name of Cogeco US, which is a subsidiary of Cogeco Communications Inc.
The unit was previously known as Atlantic Broadband but was rebranded following the purchase in September 2021 of cable systems in Cleveland and Columbus, OH. Those acquisitions increased the company’s reach to 13 states and more than 1.6 million addresses. That made the use of the word “Atlantic” in the name misleading.
Breezeline has introduced three customer convenience features since the rebranding: WiFi Your Way is a managed wireless Internet service that provides ubiquitous home coverage. The My Account app provides self-help tools, enables auto-pay, Internet speed tests, the ability to reset and view modem status and links to other Breezeline apps. Customers now can make cash or card payments via Western Union.
Breezeline made multiple announcements after last year’s rebranding. They included two public-private partnerships in Maryland (announced in July); an expansion in multiple areas in West Virginia (announced in June) and construction of a 150-mile backbone to serve 1,400 homes in Virginia (announced in March).