Netflix streaming will continue to grow out to 2020 in the U.S., and keep on growing internationally thereafter, according to a new report from TDG (The Diffusion Group). Netflix’s domestic U.S. streaming will reach 13 billion hours this year and surpass 26 billion hours in 2018 before plateauing around 2020, according to TDG’s “The Maturation of Netflix – U.S. Streaming Subscriptions & Viewing thru 2022.”
“Netflix is well out front in Over the Top (OTT) TV with excellent strategy and execution, but will face increasing competition in the US from online enterprises including Amazon, Google, and Hulu, as well as the TV Everywhere efforts of television networks and multichannel operators,” elaborated Bill Niemeyer, TDG senior analyst and report author.
“Even with domestic growth expected to plateau in 2020, Netflix will remain a formidable U.S. market force,” he added. “Would-be competitors will need to do as Netflix has done: spend the considerable money it takes to acquire quality content, move forward with good strategy, and offer a high-quality consumer search/discovery and viewing experience.”