Now that Verizon has acquired AOL and announced plans to acquire Yahoo, some telecom-centric observers are finding the Verizon AOL Yahoo strategy perplexing. But it all makes sense if you understand marketers, according to AOL CEO Tim Armstrong. “We invested…
After weeks of speculation, the Verizon Yahoo purchase was announced today as a “definitive agreement” requiring regulatory and shareholder approvals. The deal, valued at $4.83 billion, is the latest and perhaps biggest step in Verizon’s mobile content strategy. The Verizon…
Google swept top rankings in comScore’s December 2015 Search, Digital Media Property and Online Video Rankings. Google Sites led the core search market in December, garnering a 63.8% share of search queries, as well as earning a first place online…
ComScore on November 20 released market research reports ranking the leading digital multi-platform media properties and desktop online video services. Both online media sector rankings are based on market data drawn from comScore’s Media Metrix (MMX) Multi-Platform and Video Metrix…
Yahoo went to great lengths to assure that the more than 15 million unique viewers in 185 countries who watched the first live, free, worldwide Web streaming of a regular-season NFL football game on October 25 experienced video quality better…
The number of online video views by Americans on desktop computers fell just shy of 195 million in September, according to the latest comScore Video Metrix report, which pegged the number at 194.8 million. Google sites continued to attract the…
Greater satisfaction among social media users led to higher overall customer satisfaction with e-business (e-commerce) in the US, according the 2015 American Customer Satisfaction (ACSI) E-Business Report. In terms of US customer satisfaction, e-business conducted through social media under-performed for…
The move to deliver content over-the-top via Internet streaming got another boost yesterday. Two well-known brands announced streaming efforts.The dominant sports brand, the NFL, announcing they will stream an NFL game in the upcoming season and pay-TV premium channel Showtime…
Some 191 million Americans used their desktop computers to watch online video in April, according to comScore’s latest Video Metrix report. Led by YouTube, Google sites continue to rank as the top video content property, attracting 152.8 million unique viewers…
NFL Super Bowl XLIX was the most-watched event in U.S. television history according to Nielsen. Examining mobile app usage during the event Flurry from Yahoo found that “the clear winner was Katy Perry and her half-time extravaganza.” Turning to the…
Americans spend an average 175 hours per month engaged with a combination of multi-screen TV, four major Internet portals, YouTube and Facebook – 35 hours/month more than they spend working, according to recent Nielsen and comScore market research findings. Eighty…
Twenty-three percent of total clicks originated from smartphones and tablets in 4Q 2012, an 89% year-over-year (YoY) increase, according to the latest quarterly State of Paid Search report from The Search Agency, a global online marketing firm. “With ongoing advancements…
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