The time spent using mobile has hit 5 hours each day for the average U.S. consumer, according to the latest market data from Yahoo’s mobile analytics specialist company Flurry. That’s 20 percent higher than it was in 4Q 2015. In…
Social Media
Snapchat Effect? Apple Clips App Lets Users Create and Share Sophisticated Photo and Video Creations
Apple has introduced Clips, a mobile app designed to make it easier for users to combine video clips, photos and for the first time, voice-produced animated titles to produce their own video shorts and share them on social media networks….
AT&T Hello Lab Moves Highlight Continued Telco Push into Content Business
Although there are skeptics, major telecom service providers appear undaunted in their pursuit of opportunities to create content for non-traditional outlets, including over-the-top video offerings, mobile and social media. The latest move involving telcos in the content business comes from…
Report: Time Spent on Mobile Devices Surpasses Five Hours Daily
The average time spent on mobile devices in the U.S. has risen to 5 hours every day, up 20 percent from 4Q 2015, according to Flurry Analytics. How that time is divided up among various uses continues to shift, Flurry…
Flurry: Time Spent On Mobile Apps Jumped 69% in 2016
Moble app use continued on a growth path in 2016, and smartphone users spent a lot more time using them, according to the latest market data from Yahoo’s Flurry. Usage of individual apps increased an average 11 percent year-over-year in…
Online Security Survey: Six in Ten Americans are Data Breach Victims
A large majority of Americans have been victims of one form of data theft or fraud or another, according to Pew Research Center’s latest online security survey. Americans not only are concerned about online threats from cybercriminals, they’re concerned about…
Smartphone Habits Survey: 75% of Americans Keep Them on All Day and Night
Habitual smartphone use is now ingrained in societies worldwide. According to new smartphone habits survey results from ReportLinker nearly half – 46 percent – of Americans said they check their smartphones first thing in the morning while they’re still in…
Pew: U.S. Smartphone Ownership, Broadband Penetration Reached Record Levels in 2016
U.S. smartphone ownership and the percentage of U.S. households with broadband service rose in 2016, reaching record levels of 77 and 73 percent, respectively as of November, according to the latest data from the Pew Research Center. Pew’s release of…
Study: Online News Consumption Beats Out Social Media as Top Activity
The number of Americans who turn to online news consumption to keep up with current events continues to grow. Surprisingly, online news consumption beat out social media as Americans’ top online activity, according to a new Limelight Networks study. The…
Attitudes Toward Social Media Privacy Survey Finds Increasing Distrust
When it comes to assuring their online privacy, more Americans than ever don’t trust social media networks, according to a new survey about attitudes toward social media privacy produced by Lincoln Park Strategies and Rad Campaign the Craig Newmark Foundation….
Mobile Commerce Research: Nearly 1 in 4 Make Mobile Purchases Weekly
Shopping and making purchases using mobile devices is now a mainstream aspect of commerce and daily life for people worldwide, according to new mobile commerce research from The Interactive Advertising Bureau (IAB). Three-quarters of smartphone or tablet users in 19…
TDG: Use of New Social-Mobile Video Poised for Massive Growth
The confluence of smartphone penetration and social media is fueling Social-Mobile video (SoMo) consumption, a new market segment that market researcher firm The Diffusion Group (TDG) expects will grow rapidly in coming years. Consumers now spend an average of more…
