AT&T free HBO offer is the only one of its kind, the carrier says. The move is part of a growing trend toward offering free streaming for select content.


Netflix came out tops in overall SVOD customer satisfaction, according to Strategy Analytics subscription video on demand survey. But HBO NOW . . .

AT&T DIRECTV NOW sales look strong so far, with good attach rates for HBO and Cinemax. And cannibalization of traditional DIRECTV service does not appear to

OTT video satisfaction levels were higher than those for pay TV with regard to cost, performance, content and billing.

AT&T adds HBO OTT rights to its growing streaming TV service DIRECTV Now, scheduled to launch sometime later in 2016. DIRECTV Now will offer…
