So-called ‘cord throttlers’ represent a “massive segment of the subscribing population,” according to the NPD Group’s Russ Crupnick,

Some 400,000 US TV viewers abandoned their pay-TV subscriptions in this year’s second quarter and joined the growing ranks of “cord cutters.”

OTT substitution will grow to 4%, or 4.5 million, by the end of this year, and 10%, or 12.1 million U.S. households, by 2015.

When Informa breaks the numbers down, they claim 36% of the 1.2 million cutters reside in the U.S., or
