T-Mobile says it will comply with recommendations from The National Advertising Division (NAD) of BBB National Programs that the provider discontinue or modify both a general claim and a specific Internet commercial related to advertising for its Home Internet fixed wireless service.

The recommendations were in reaction to Fast Track SWIFT challenges brought by Comcast Cable Communications Management LLC and Charter Communications Inc., respectively. Fast-Track SWIFT are expedited challenges brought to NAD for single issue advertising cases.

T-Mobile Ad Claims

The challenges, which are similar, referred to the “Don’t you worry ’bout speed” claim for the service.

The Comcast challenge asked NAD to recommend that the “Don’t you worry ’bout speed” claim be discontinued. In essence, NAD determined that the claim suggested that users will get all the speed they need, without limitation.

NAD also found that the claim suggests that users will be supported in all typical activities, including intensive uses such as gaming or streaming on multiple devices at any time during the stay. NAD found that the carrier’s “evidence was not a good fit for its broad unqualified performance claim.”

The Charter challenge referred to a specific Internet commercial that used essentially the same verbiage. The ad included a graphic of a speedometer that “dings when it reaches the highest 5G level of speed.” This, the challenge said, implies that users will get 5G service. NAD concluded that the presentation “communicates a broad unqualified performance claim.”

In both cases, T-Mobile said that it would comply with the recommendations but “strongly disagrees” with the findings.

These are not the first instances of T-Mobile being brought to task by NAD for ad claims about its home Internet service. Last August, T-Mobile agreed to comply with a recommendation that the carrier discontinue advertising claims that subscribers can save “as much as 50% compared the National FCC Broadband Rate Benchmark.” NAD found that the claims, which were onscreen for only two seconds, were misleading.

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9 thoughts on “T-Mobile Will Comply with Finding Against Home Internet Ad Claims

  1. I wish t moble get given the licenses to the spectrums they paid so we can get the speeds from our t moble internet.
    You think if you paid for something they should be able to use it.

  2. I have had the t mobile home box, I was told it would be the unlimited plan But, was put on the 100gig plan I called and complained and was told it was unavailable. 3 months after having it my neighbor got it and they put him on the unlimited plan . Now I can almost throw a rock and hit his house once again I complained. And was told it was unavailable. I get 3 bars of service and it is terrible. Speeds are awful. I am seeking for a better solution. My neighbor installed an antenna. I’m about done with t moble

  3. Not sure why anybody would pay $50 a month to T-Mobile for what is essentially a 5G modem that turns into a hotspot. Spectrum charges us $70 a month for 1Gb … I just upgraded after paying 50 bucks a month for up to 600mbs. I have T-Mobile for cell phone service though they are great.

    1. Many people in rural areas do not have cable or fiber internet options so that is where wireless provider internet is a good option for some. Otherwise many times they are stuck on slow DSL or satellite or a limited data cell phone hotspot plan. Which can be pricey if wanting to stream, work from home etc. Personally I have a few friends and family using t-mobiles wireless home internet and while not always the fastest speeds for $50 per month they are more than satisfied vs the other more expensive options they had where they live.

  4. I have their tablet with the government program with the five gigs why are other companies given 20 and 25 gigs and T-Mobile only offers five and you can’t get extra data I’d like to know how to get extra data

  5. Yet another lie or misleading tactic from the king of such consumer abuse. They have advertised home internet service in my area for over a year, even the broadband map says its available but it’s not. Ive challenged the broadband map, tmobile denied the challenge. Ive used the FCC app on my phone for almost 2 years so the FCC recieves regular test logs of my 5G & 5GUC data speeds. Which are commonly 2Mbs down 0.5Mbs up with 4 bars+. Nothing has changed, never will change. Just another alphabet govt agency that’s controlled by the companies they are suppose to regulate.

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