Press Release

BELLEVUE, Wash. — April 28, 2021 — Dude, Where’s My Bike? Did you know the average American spends 2.5 days a year looking for lost items, collectively costing U.S. households $2.7 billion annually in replacement costs1? Today, T-Mobile (NASDAQ: TMUS) is introducing SyncUP TRACKER, the latest addition to T-Mobile’s SyncUP line of products. Tapping into the power of T-Mobile’s nationwide LTE network, SyncUP TRACKER is a device that, when paired with the SyncUP TRACKER app available on iOS and Android, helps keep track of the items that matter. Available in T-Mobile stores next Friday, May 7.

“SyncUP TRACKER brings peace of mind to customer’s most prized possessions and valuables, which is why we’re putting the power of our network behind it,” said Matt Staneff, Chief Marketing Officer of T-Mobile. “From families to cars to now things, T-Mobile’s network is connecting just about anything – because it has the power and reliability customers can depend on.”

Bluetooth based trackers are great for locating everyday items that fit in a pocket, like keys and wallets, that are nearby but out of sight.

But unlike trackers that rely on Bluetooth, SyncUP TRACKER:

  • Runs on T-Mobile’s LTE network – covering 99% of Americans – so it can be found virtually anywhere.
  • Gives near real-time tracking and virtual boundary alerts even when hundreds of miles away.
  • Doesn’t need to be in a specific range or near a smartphone to work.

So it works great for everything.

Check out all of the sweet features that come with SyncUP TRACKER below:

  • Location Tracking: Check the last known location on a map and get near real-time location tracking even when miles away.
  • Virtual Boundaries: Set virtual geofenced boundaries to get notified when it leaves the selected area so customers can quickly react.
  • Ring When Lost: Easily locate an item that’s nearby, but not in plain sight.
  • Customizable Profiles: Add a name, descriptor, photo – even select how often the device pings back its location to improve battery life and more – all bringing a more optimized tracking experience to fit the customers need.
  • Light Sensor: Optional feature can detect change in light (from dark to light) in the event the tracked belonging is moved – out of a locker, a backpack, or other!
  • Water and Dust Resistant: IP67 rated stands up to dust, water and drops.
  • Rechargeable battery: The 900 mAh rechargeable battery lasts up to 7 days depending on usage.

Set up is easy. Simply attach the tracker to just about anything that moves, from luggage, to bicycles, to backpacks and create a profile on the free SyncUP TRACKER app, available in the iOS or Android App Store.

Starting May 7, customers can swing by a local T-Mobile store or call 1-800-T-Mobile to pick one (or 8 of them!) up each for just $2.50/month (FRP: $60) for well qualified customers for 24 months on T-Mobile’s no-interest Equipment Installment Plan and pair it with data for $5/month with AutoPay.

For more information on SyncUP TRACKER, visit: https://www.t-mobile.com/syncuptracker.

Press Release

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