Mobile Phone

T-Mobile is offering free 5G connectivity on the Microsoft Surface Pro 9 tablet for 90 days or 30 GB of service, whichever comes first.

The offer also includes 200MB of roaming but does not extend to international use.

Importantly, the offer is only for non-T-Mobile customers — a move that could rankle existing subscribers who aren’t eligible for the bonus offer. Perhaps it would have been too difficult from a billing perspective to offer the bonus to existing customers, but perhaps T-Mobile could have offered them something.

T-Mobile long has had a very clever and irrelevant approach to marketing in which it sought to maintain its outsider image despite being one of the three nationwide wireless carriers. Its image was sharpened in March, when it agreed to acquire Mint Mobile, which is partially owned by actor Ryan Reynolds. Mint Mobile’s marketing, which relied on Reynolds’ star power, also is irreverent.

Another example of the company’s clever marketing came in April, when the carrier and Major League Baseball expanded and extended their partnership for six years. The agreement enabled T-Mobile to become a presenting sponsor of the Little League Baseball World Series continue its title sponsorship of the T-Mobile Home Run Derby during All-Star Week; continue the T-Mobile 5G BP show for the T-Mobile Home Run Derby and MLB Postseason, and give its customers free MLB.TV subscriptions via the T-Mobile app on Tuesdays through 2028.

Updated to clarify that the fine print says the offer is only available to non-T-Mobile customers, even though the first paragraph of the press release says the offers is available to anyone without 5G on their Surface Pro

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