T-Mobile and Metro by T-Mobile will launch in 2,300 Walmart locations and on on October 18. Additional options and plans, including its Magenta MAX plan will be phased in by November 1.

On the earlier date, consumers will be able to shop for plans and devices at Metro by T-Mobile displays in select Walmart stores and on There will be three unlimited monthly plan options. All plans include unlimited talk, text, 5G data and Scam Shield security. Customers who don’t need a new phone will be able to buy a SIM card and activate service on existing eligible phones.

On November 1, shoppers will have access to devices and T-Mobile’s Magenta MAX plan, which include Scam Shield, Netflix on Us, unlimited hotspot access, one year of Apple TV+ and 40GB of data.

“In many parts of the country, limited competition when it comes to wireless service leaves some people with few options for plans or access to the benefits of 5G,” Jon Freier, Executive Vice President, T-Mobile Consumer Group, said in a press release. “5G for All means T-Mobile is bringing real choice and competition in wireless to many Americans. And even though online shopping continues to grow, we know that retail stores remain one of the primary places where wireless customers pick up devices and service. We’re working to expand our retail footprint across the country to meet more people in more places every day.”

T-Mobile says that making its services available through national retailers such as Walmart illustrates its commitment to rural America. Another element of that drive is the carrier’s Mobile Hometown Techover contest. Earlier this month T-Mobile announced that Woodstock, IL, was the winner. It will receive technology and other support valued at $3 million. Other finalists were Stroudsburg, PA; Dunn, N.C.; Girard, KS; Guadalupe, CA; Hopkinsville, KY; Kalispell, MT; Wareham, MA; Washington, MO and Tipton, IN.

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