Shopping online via mobile devices (mCommerce) offers shoppers more options and greater convenience than ever before, and convenience is typically at a premium during the holiday shopping season. Looking to save both time and money, more than ¼ of U.S. adults (27%) will use their smartphones or tablets to do their holiday shopping this year, according to results of a survey conducted by Harris Interactive for CouponCabin in late September.
Seventy percent of those who plan to use their smartphones to shop this holiday season intend to use them to conduct research in advance of taking shopping trips, CouponCabin found. Fifty-nine percent said they’ll use them to conduct research while out shopping in stores. In addition:
- 58% said they will use their smartphones to make a purchase;
- 53% said to redeem coupons;
- 48% said to search for coupons
“With mobile devices making many everyday tasks easier, shoppers are embracing them this holiday season,” commented Jackie Warrick, CouponCabin president and chief savings officer. “Not only will shoppers use them to make purchases and trim their to-buy lists, but the research they do on them will help save time, make good buying decisions and ultimately, save money.”
U.S. adult shoppers are also interested in “taking their traditional coupons and loyalty cards into the digital age,” according to CouponCabin: 67% said they’d be at least “somewhat likely” to use a barcode-scanning app to scan coupons and save for later use, with 12% being very likely. Sixty-nine percent said they’d be at least “somewhat likely” to download an app on their smartphone that allowed them to keep multiple store loyalty cards in their smartphone instead of keeping them in a wallet or purse.