H.E. Butt Grocery Co., also known as H-E-B, a San Antonio, TX based grocer is launching its own branded mobile service, H-E-B Mobile. H-E-B operates more than 300 stores in Texas and northern Mexico and has more than 63,000 employees.
H-E-B Mobile will offer prepaid service through a partnership with Fusion Mobile, which is an MVNO itself, through its relationship with Telispire. Quite a tangled web we weave. H-E-M Mobile is obviously trying to leverage its relationship with customers that fit the prepaid wireless demographic. It’s a tactic that’s been employed by other retailers, including 7-11, with mixed success. Yet another entrant in the highly competitive prepaid wireless segment.

Read more in this San Antonio Business Journal article.

Join the Conversation

Leave a Reply

Your email address will not be published. Required fields are marked *

Don’t Miss Any of Our Content

What’s happening with broadband and why is it important? Find out by subscribing to Telecompetitor’s newsletter today.

You have Successfully Subscribed!