Perhaps many years from now, we’ll look back at this development as a ‘watershed’ moment in the OTT video movement. The Super Bowl is coming to OTT. For the first time, the NFL’s going to make the Super Bowl, Pro Bowl and NBC’s Wild Card Saturday doubleheader available online, on selected mobile phones, as well as on TV. In addition to NBC’s live TV broadcast, this year’s postseason games will be streamed live on NFL.com and NBCSports.com, as well as on NFL Mobile only from Verizon, according to a news release.
NFL Mobile only from Verizon will also stream the broadcast of NBC’s postseason games using a mobile app for the first time. Launched in 2010, NFL Mobile has proven to be one of Verizon Wireless’ most successful mobile apps.
All telecommunications modes will be based on NBC’s live TV coverage of the games. The games will come in HD quality and include DVR functionality. A number of extra and interactive features will also be available, including additional camera angles, in-game highlights and live statistics, as well as others.
Expanded coverage will begin with NBC Postseason Extra on Saturday, January 7 with NBC’s Wild Card Saturday doubleheader and continue with the 2012 Pro Bowl on Sunday, January 29 live from Hawaii. Super Bowl XLVI takes place on Sunday, February 5 from Indianapolis.
“With a heritage of streaming live NFL games since 2008, we are especially excited to now bring our unique and innovative SNF Extra video experience to the NFL Playoffs, Pro Bowl, and Super Bowl,” said Rick Cordella, Vice President & General Manager, NBC Sports Digital Media. “By adding multiple camera angles, HD-quality video, DVR controls along with social interactivity, our online streaming represents a compelling, second-screen experience that nicely complements NBC’s on-air presentation.”