Suddenlink, a top 10 cable company with 1.3 million customers, will launch VOD services in 23 of its markets. Suddenlink will use a new managed VOD service by SeaChange, which integrates third party VOD servers. The new VOD platform will be centrally managed from Suddenlink’s College Park, TX facility. “From the outset, our goal was to build a centralized VOD operation that spanned multiple DACs and markets, minimized equipment and network elements, and leveraged our national backbone while minimizing the need to have operational VOD personnel in every market,” said Gregg Grigaitis, vice president, advanced technology, Suddenlink, in a SeaChange company statement. Suddenlink has already been offering VOD in a West Virginia market. This latest move will dramatically increase their VOD capability and help them meet the growing competitive challenge from telcoTV operators.