Smart TV shipments grew at a rapid 55% rate year over year in 2013 to reach 76 million units – 33% of that for Flat-Panel TVs (FPTV) overall, according to new market research from Strategy Analytics.
Regionally, smart TV penetration was highest in Western Europe, where nearly 45% of FPTVs shipped were smart TVs. Looking forward, Strategy Analytics forecasts smart TVs will account for 44% of global FPTV shipments this year and 73% by 2017. By then, virtually all high-end FPTVs will come equipped with some form of Internet connectivity, according to the market research company.
“Smart TVs are steadily moving mainstream and are integrating into a multi-platform offering alongside smartphones, tablets and PCs. Manufacturers will do well to focus their efforts on enabling better communication and sharing with second screen devices” Strategy Analytics director of Connected Home Devices service David Watkins was quoted in a press release.
Smart TVs are selling, but are owners taking advantage of their built-in Internet connectivity and other smart features?
“Our consumer survey data show that around 50 percent of Smart TV owners across the USA and major European markets are currently using their TV’s Internet capabilities, so vendors must continue to add compelling applications and services to entice consumers to utilize their platforms,” added analyst Eric Smith.