Press Release

OVERLAND PARK, Kan.– Oct 8, 2012 — Global Wholesale & Emerging Solutions today introduces Mobile Broadband on Demand, a new solution that allows companies in the international, retail, travel and hospitality industries to generate new revenue streams while enhancing the end user’s experience through the sale or rental of mobile broadband devices, such as hotspots, aircards and tablets, on Sprint’s trusted 3G and 4G (WiMAX) networks. This new turnkey product does not require the Mobile Virtual Network Operator (MVNO) to have previous wireless experience or wireless support systems to launch this service.

“All over the world, Internet users continue to demand more data products and services,” said Ben Vos, vice president, Wholesale Operations, Sprint. “We provide this turnkey mobile broadband solution to enable our MVNOs to easily extend their brand to the mobile data space while driving incremental revenue. It is a true mobile broadband experience.”

After customers buy or rent a mobile broadband device, they are directed to an MVNO-branded Web portal (which can be in their native language) where they can enroll for service online, using one of several payment options (e.g. credit card, PIN, balance, bill to account, promotional code) to purchase a no-contract data plan. The data plans are chosen by the MVNO and can be limited by the number of days or the amount of data used.

The MVNO can also make access to its commercial website free to the customer, provide sponsored browsing, or create specialty plan types such as social media and premium access. When customers run out of time or data, they are re-directed back to the Web portal to purchase more service. A downloadable data meter mobile application also enables subscribers to track real- time data usage and receive alerts.

In the rental model, there are no device costs for the end-user, and the data on mobile hotspots is sharable for up to five concurrent devices. End-users can also earn loyalty rewards. There is also an administration Web portal for the MVNO to easily manage the devices (e.g. check-out, check-in and device history).

In the purchase model, mobile broadband devices are sold to end-users through hyper-marts, grocery store chains, home improvement stores, consumer electronics, big box chains, online, or anywhere the end-user would want to purchase the broadband device. Retailers can tie in their loyalty programs so customers can also earn points with usage.

Mobile Broadband on Demand is the latest addition to the Sprint Global Wholesale & Emerging Solutions portfolio, with data enablement for the service to be provided by Telespree Communications, a leading provider of data enablement and on-device self-service solutions.

To see a demonstration of the Mobile Broadband on Demand product, visit Sprint at MobileCon Oct. 9-11 at the San Diego Convention Center, Room 33A (upstairs, seaside).

Press Release

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