Most Comprehensive Guarantee Offer among All Wireless Carriers Today
OVERLAND PARK, Kan., Mar 31, 2010 (BUSINESS WIRE) –Sprint (NYSE: S) is backing up its promise to be the best value in wireless, by announcing the only full money-back satisfaction guarantee on service plans that exists in the wireless industry today.
Beginning tomorrow, the Sprint Free Guarantee gives any customer opening a new line of service the chance to try Sprint for 30 days. If a customer isn’t completely satisfied, they can get reimbursed for the device purchase and activation fee, get the early termination fee waived, get a full refund for service plan monthly recurring charges incurred and get all associated taxes and Sprint surcharges associated with these charges waived. In addition, Sprint will waive the restocking fee for new customer exchanges as part of this policy.
“Sprint’s new guarantee policy is yet another effort by them to respond to the needs of wireless consumers today,” said Sheryl Kingstone, Director, Yankee Group. “It’s giving consumers the transparency they need to best determine whether they are completely satisfied with the services they want from their carrier. Sprint is putting more power in the hands of its customers and helping to create a better experience for them overall.”
The Sprint Free Guarantee is a unique step in what is a growing list of industry “firsts” for Sprint, as no other major wireless carrier matches this guarantee today.
Sprint customers will be responsible for certain charges not associated with the Sprint Free Guarantee: usage not included in the monthly service plan, premium content (i.e. digital downloads, songs, games, applications), third-party billing, international charges and any associated taxes and Sprint surcharges.
“When Dan Hesse came to Sprint, he committed to changing Sprint and the wireless industry for the better. This guarantee is a strong statement about our confidence in the improvements we have made in our network, customer experience, rate plans and handset line-up,” said Bob H. Johnson, president, Consumer, Sprint. “But we also know that consumers always have fears about switching their services to another provider, so we’ve made it easy for them to try us. Not satisfied? Cancel within 30 days and we’ll give you your money back.”
As part of the guarantee campaign, Hesse is featured in a stand-alone TV ad touting the Sprint Free Guarantee that begins running tomorrow on network and cable outlets. In the ad Hesse invites customers to join Sprint, “and if you’re not completely happy with Sprint within 30 days, we’ll give you your money back.”
“This is a big win for cost conscious consumers,” said noted Consumer Lifestyle Advisor Jennifer Jolly. “We want this kind of honesty and transparency. We want to know there’s no more sticker-shock or bait and switch, that when a company promises us something, their word is good. Can you imagine if we could test drive a bank, health insurance, a credit-card, or any of the other things we spend our hard earned money on every month – free for 30-days? This is a big step in the right direction for Corporate America and we savvy shoppers are the ones who will benefit the most.”
